Like many people, I own a few different domains, sometimes for fun but also for “personal branding.” It’s always a little scary if you search for yourself on Google and get something embarrassing, or even worse, it’s embarrassing, and it isn’t even you.

Due to that, I’ve made sure katefalanga.com and katherinefalanga.com (both me) have simple pages associated with them. The more I can control the results, the better. Luckily, I’ve been around the internet long enough that just searching my name was never an issue. My name is doing pretty well from an SEO perspective.

However, as an avid gamer, I also have an alternate identity. I frequently use some form of “Mighty Squid” on gaming and social platforms. It came from a throwaway joke from my college days over 20 years ago. It was never something I kept a secret, and I often used my real name at the same time as my username. In the early days of Web 2.0, whenever there was a new platform, I’d try to lock down my preferred username, a typical online practice at the time. I used it so much that I paid an artist to create a custom logo based on it. This is why there are so many squids on this site.

The problem is that “Mighty Squid” is not a unique phrase, and there are so many platforms out there now. The search engine results can be scary and alarming.

So, to maintain some control over how I’m associated with “TheMightySquid,” I plan to use this domain as my main site.